IKEA, for The Cove

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IKEA, for The Cove

Thursday, December 17, 2009

Back in October, The Cove was awarded the IKEA Green Prize at the Rome International Film Festival. The Prize represents one of IKEA’s activities during the festival aimed at encouraging audience members to become consumers with a greater awareness for natural resources, promoting new, more environmentally sustainable lifestyles.

OPS supports these ideas, and were honored that IKEA is using The Cove as inspiration for a special edition cover of their classic "Klippan" sofa.

Here's a statement from the Jury on why The Cove was chosen for this award:

“for re-writing the documentary genre, transforming it into a cleverly edited film that packs an emotional punch with fast-paced action, scientific analysis and a story of personal redemption. The use of thermal camera shots, meta-language, video-reality and archive footage means this work transcends the glossy image of the natural history documentary. The original, hitherto unexplored theme informs us about a horror perpetrated in a bay in Japan that has repercussions around the world, a global horror that lays bare the cultural consumerism behind live animal shows, coupled with issues surrounding food safety and governmental corruption in the war to control the seas. We left the cinema with the feeling we could do something to dismantle all the bays of horror. Taking on the mantle of responsibility, we shout: No More Coves”

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Coral commented on 17-Dec-2009 06:22 PM

That is so amazing! Congrats to the Louis, Ric, and the crew. This movie has made so much of a difference already! :)

Alanna commented on 22-Dec-2009 10:21 AM

I watched The Cove last night, and it broke my heart. I had no idea how horrible of a situation it is. I just couldn't believe it. Dolphins are such beautiful, amazing creatures and the thought of them being slaughtered along with their young is sickening. I wish there was more I could do from my Canadian town. Thank you for everything you guys have done, you guys are amazing.

Helen commented on 27-Dec-2009 10:58 PM

When are the world's governments going to stand up to Japan and say enough is enough? We cannot stand by and allow people such as these Japanese to murder Whales and dolphins, for what ever reasons they come up with. We must condem this kind of behavour. We all can get together and start petitioning our governments and make them stand up to these cold blooded killers.

Mary commented on 30-Dec-2009 01:10 PM

I watched The Cove last night for the first time. I cried almost the entire way through. It made my heart sink to think that I've been going to seaquariums all of my life, and had no idea that I might be supporting the Tiji killings and other such organizations. You better believe that I'm never going to one ever again, and that I forwarded the petition to everyone I know. These animals deserve to be free.

Jaime commented on 04-Jan-2010 01:04 PM

I watched The Cove for the first time last night and i was shocked at the horror that goes on in Japan. There has to be more we can all do!!! My fiance and I have decided never to return to any establishment in which these fish are captive. Ever since I was a child I have been amazed at what wonderful creatures they are. How can any human being be so hateful, so harmful, and so selfish??? Props to all involved in the film for not only influincing my life, but the lives of others and raising the awareness!!!! God Bless You All!!!

Deanna commented on 05-Jan-2010 05:02 PM

I watched The Cove 10 days ago and still can't get the images and sounds out of my head. During the footage that the hidden cameras and underwater recorders recorded, I was gripping the sides of my chair with white knuckles the entire time. After he calmed himself down it took my husband several hours to calm me down. I cried myself to sleep that night. We want to do SOMETHING. I am sick and tired of sitting here, donating what little money I have to anonymous organizations, not knowing if its even making a difference. I am tired of sitting idle. As you said.. You're either an activist or you're inactive. I'm tired of being inactive, and I am getting involved. The Cove is an outstanding movie with amazing footage. Please, buy the movie, watch it and get involved.

Sherry commented on 06-Jan-2010 12:46 AM

I was a bit comforted when the movie went to the end. You are on your way to your success. Best wishes.

Kiesha Jean commented on 12-Jan-2010 06:12 PM

I love the idea of big business helping out and being a part of educating the public on matters of immediate and great importance! The film was absolute brilliant and I'm eternally greatful for the education and awareness.

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